Decoding Motivation

Global insight to increase the motivation during a corporate training

We've surveyed over 1,000 senior executives responsible for staff development, and provides insight on ten countries: Brazil, China, France, Germany, Mexico, Russia, Spain, Sweden, UK and the US.

During our research, we found out that international companies think they understand motivation, but they actually face a complex range of considerations that they often fail to grasp—leading to wasted training opportunities. Here are some of our key findings:

There are big differences between countries in their willingness to undertake training - 62% of respondents in Brazil and 60% in China say employees are very willing to undertake training. By contrast, in European countries willingness is much lower: Germany (32%), Spain (34%), Sweden, UK and France (all 38%).

The specific factors that motivate change greatly during the life=cycle of a training program and vary hugely between countries, so a one-size fits all approach is not viable.

54% of respondents think motivation is the responsibility of the individual rather than the organization. This balance needs to be redressed if companies are to reap better returns from their training programs.

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